2024-至今       中南大学商学院                            讲师

2021-2024      City University of Hong Kong         博士

2019-2024      浙江大学                                       博士

2015-2019       浙江大学                                       学士

中南大学商学院讲师，博士毕业于浙江大学和香港城市大学。研究兴趣包含基于线上平台的消费者感知、数字化消费、品牌管理等。研究结果发表于国内外权威学术期刊，并在会议上进行宣讲。担任Journal of Business Research，Psychology & Marketing，Journal of Sustainable Tourism，Journal of Consumer Behaviour，International Journal of Tourism Research等学术期刊匿名审稿人。

导师情况：硕士生导师

Chen, Hanyu, Xuan Zhang*, Raffaele Filieri, & Wanyue Li, Jianhao Hu (2026). Material versus Experiential Attributes in Online Q&A: How Anticipated Reliability Shapes Consumers' Answer Intention. Internet Research, online. (JCR Q1, 一区top, ABS 3星)

Hu, Jihao, Hanyu Chen*, Zhibin Lin, Dapeng Xu, & Wei Wu (2026). Escape to Express: Tourist Identity and Self-disclosure. Annals of Tourism Research, 116, 104081. (JCR Q1, 一区top, ABS 4星)

Hu, Jihao, Hanyu Chen*, & Yujie Zhao (2026). Stuck in Place, The Virtual Sells: The Influence of Perceived Social Mobility on Tourist Responses to Virtual Influencers. Tourism Management, 113, 105347. (JCR Q1, 一区top, ABS 4星)

Chen, Hanyu, Xiao Su*, Lili Wang, & Xuan Zhang (2025). Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases. Psychology & Marketing, 43(11), 3027-3042. (JCR Q1, 二区top, ABS 3星)

Hu, Jihao, Hanyu Chen*, & Xiaoxuan Guo (2025). Experience-based vs. Time-based: How Pricing Frames Shape Tourist Enjoyment. Annals of Tourism Research, 115, 104051. (JCR Q1, 一区top, ABS 4星)

Chen, Hanyu, Jihao Hu* & Zhibin Lin (2025). Mindset Matters: Mitigating Negative Spillover Effects in Service Failures. Tourism Management, 108, 105118. (JCR Q1, 一区top, ABS 4星)

Zhang, Xuan, Hanyu Chen*, & Yidan Ma (2025). When You Feel You Own AI Assistants: How Consumer Ownership Enhances Consumers' Adoption Intention. Journal of Consumer Behaviour, 24(4), 1669-1684. (JCR Q1, 二区, ABS 2星)

Hanyu Chen, Lili Wang, Xuan Zhang*, Wei Wei, & Jiaying Lyu (2024). Does Linguistic Diversity Make Destination More Sophisticated? Exploring the Effects on Destination Personality. Journal of Destination Marketing & Management, 31, 100828. (JCR Q1, 一区top, ABS 2星)

Zhang, Xuan, Hanyu Chen*, & Jianuo Ma (2024). Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention. Journal of Consumer Behaviour, 23(4), 2130-2141. (JCR Q1, 二区, ABS 2星)

Jianhao Hu, Xuan Zhang, Hanyu Chen, & Wanyue Li* (2024). When It Rains, It Pours? The Impact of Weather on Customer Returns in The Brick-and-Mortar Retail Store. Journal of Retailing and Consumer Services, 77, 103664. (JCR Q1, 一区top, ABS 2星)

Wang, Lili, Hanyu Chen*, & Xuan Zhang (2024). Make a Good Impression: Recommend Different Products for Self-Presentation. Australian Journal of Management, 49(4), 581-604. (JCR Q3, 三区, ABS 2星)

王丽丽，张璇*，陈含郁 (2024). 忆往昔使消费者更宽容:服务失误情境下怀旧对宽容的影响及内在机制研究. 心理学报, 56(4), 515-530. (CSSCI)

（*标注为通讯作者）