EN
Faculty
师资队伍
市场营销系
  • 姓 名 :陈含郁
  • 学 位 :博士研究生
  • 职 称 :讲师
  • 所属部门 :市场营销系
  • 行政职务 :
  • 研究领域 :
  • 研究方向 :消费者行为
  • 电子邮箱 : hanyuchen7@csu.edu.cn (Note: Currently, I am NOT considering international applications.Thank you for your understanding.)

教育/工作经历

2024-至今       中南大学商学院                            讲师

2021-2024      City University of Hong Kong         博士

2019-2024      浙江大学                                       博士

2015-2019       浙江大学                                       学士



个人简介

陈含郁,中南大学商学院讲师,博士毕业于浙江大学和香港城市大学。研究兴趣包含基于线上平台的消费者感知、数字化消费、品牌管理等。研究结果发表于国内外权威学术期刊,并在会议上进行宣讲。担任多本学术期刊匿名审稿人。


研究成果

Jihao Hu, Hanyu Chen*, Xiaoxuan Guo (2025). Experience-based vs. Time-based: How Pricing Frames Shape Tourist Enjoyment. Annals of Tourism Research, 115, 104051. 

Hanyu Chen, Xiao Su*, Lili Wang, & Xuan Zhang (2025). Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases. Psychology & Marketing, 43(11), 3027-3042.

Hanyu Chen, Jihao Hu* & Zhibin Lin (2025). Mindset Matters: Mitigating Negative Spillover Effects in Service Failures. Tourism Management, 108, 105118.

Xuan Zhang, Hanyu Chen*, & Yidan Ma (2025). When You Feel You Own AI Assistants: How Consumer Ownership Enhances Consumers' Adoption Intention. Journal of Consumer Behaviour, 24(4), 1669-1684.

Hanyu Chen, Lili Wang, Xuan Zhang*, Wei Wei, & Jiaying Lyu (2024). Does Linguistic Diversity Make Destination More Sophisticated? Exploring the Effects on Destination Personality. Journal of Destination Marketing & Management, 31, 100828.

Xuan Zhang, Hanyu Chen*, & Jianuo Ma (2024). Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention. Journal of Consumer Behaviour, 23(4), 2130-2141.

Jianhao Hu, Xuan Zhang, Hanyu Chen, & Wanyue Li* (2024). When It Rains, It Pours? The Impact of Weather on Customer Returns in The Brick-and-Mortar Retail Store. Journal of Retailing and Consumer Services, 77, 103664.

Lili Wang, Hanyu Chen*, & Xuan Zhang (2024). Make a Good Impression: Recommend Different Products for Self-Presentation. Australian Journal of Management, 49(4), 581-604.

王丽丽,张璇*,陈含郁 (2024). 忆往昔使消费者更宽容:服务失误情境下怀旧对宽容的影响及内在机制研究. 心理学报, 56(4), 515-530.


(*标注为通讯作者)