朱启超,安徽芜湖人,2023年于清华大学经济管理学院市场营销系获得管理学博士学位,2017年本科毕业于南开大学商学院。论文发表于International Journal of Research in Marketing(ABS 4期刊)、Marketing Letters(ABS 3期刊)、Psychology & Marketing(ABS 3期刊)和Frontier in Psychology(SSCI期刊),另有一篇章节收录于国际著作The Palgrave Handbook of Interactive Marketing(Palgrave Macmillan出版社)。多次参加Association for Consumer Research等国际营销学术会议并汇报论文。是《管理科学学报》、European Journal of Marketing、《营销科学学报》等学术期刊的匿名审稿人。
学术论文(*通讯作者):
1. Wei, Chuang, Li Peng, and Qichao Zhu* (in press). Which source is more morally negative? The effect of plagiarism from AI versus human on consumer immoral judgments. Psychology & Marketing. (ABS 3) https://doi.org/10.1002/mar.70007
2. Liu, Guilin, Maggie Wenjing Liu, and Qichao Zhu* (equal contribution) (in press). Hmm, the effect of AI conversational fillers on consumer purchase intentions. Marketing Letters. (ABS 3) https://doi.org/10.1007/s11002-024-09760-4
3. Liu, Maggie Wenjing, Junhui Huang, Qichao Zhu*,and Xiaolong Zheng (2025). Consumer responses to weakness revelation of human brands. International Journal of Research in Marketing, 42(2), 391-410. (ABS 4)
4. Liu, Maggie Wenjing, Qichao Zhu, and Xian Wang* (2022). Building consumer connection with new brands through rituals: The role of mindfulness. Marketing Letters, 33(2), 237-250. (ABS 3)
5. Liu, Maggie Wenjing, Qichao Zhu*, and Yige Yuan* (2019). The role of the face itself in the face effect: Sensitivity, expressiveness, and anticipated feedback in individual compliance. Frontiers in Psychology, 9, 2499. (SSCI)
著作章节:
1. Liu, Maggie Wenjing, Qichao Zhu, Yige Yuan, and Sihan Wu (2023). Applying predictive analytics in interactive marketing: How it influences customer perception and reaction? The Palgrave Handbook of Interactive Marketing (pp. 667-682). Ed. Cheng Lu Wang. Palgrave Macmillan出版社.