EN
Faculty
师资队伍
管理科学与信息管理系
  • 姓 名 :郑博雯
  • 学 位 :博士
  • 职 称 :副教授
  • 所属部门 :管理科学与信息管理系
  • 行政职务 :
  • 研究领域 :信息系统用户行为
  • 研究方向 :AI协作价值创造,社交媒体用户参与
  • 电子邮箱 : bowenzheng@csu.edu.cn

导师情况

硕导

2026年招学术型硕士研究生及MBA研究生

希望你热爱科研,不热爱也行,喜欢思考更好,欢迎邮件联系

教育/工作经历

2025.10-至今,中南大学商学院管理科学与信息管理系,副教授

2021.4-2025.9,中南大学商学院管理科学与信息管理系,讲师

2018.9-2021.3,清华大学经管学院,博士后

2012.9-2018.6,中国科学技术大学与香港城市大学联合培养博士

代表性论文

1. Tianyi Ma, Bowen Zheng*, Wei Wang, Hefu Liu. 2026. Balancing fun and function: How gamification designs and family communication shape continuous usage in online learning platforms. Technological Forecasting and Social Change, 224, 124464.  (ABS 3)

2.  Huiyu Liu, Bowen Zheng*, Hefu Liu, Matthew Kwok On Lee, 2025, Social loafing in discrepant visibility contexts: The role of perceived aggressive and sociable dominance, Information & Management,62(01),104059. (ABS 3)

3. Li, Yang, Zhenghua Gan, and Bowen Zheng*, 2025, "How do Artificial Intelligence Chatbots Affect Customer Purchase? Uncovering the Dual Pathways of Anthropomorphism on Service Evaluation." Information Systems Frontiers, 27(1), 283-300. (ABS 3)

4. Bowen Zheng, Haifeng Li and Qingxian An. 2025. Understanding the UI-design features paradox of the skip option in splash advertising: the roles of perceived control and skipping habit. Behaviour & Information Technology, 44(13),3165-3179. (ABS 2)

5. Qingxian An, Haifeng Li, and Bowen Zheng*.2025. “Exploring the Dilemma of Full-Screen Ads When Opening an App: The Roles of Users’ Perceived Goal Impediment and Processing Fluency.” International Journal of Advertising, June, 1–23. (ABS 2)

6. Chen, Wenjing, Zheng, Bowen*, & Liu, Hefu. 2025. How does social media use in the workplace affect employee voice? Uncovering the mediation effects of social identity and contingency role of job-social media fit. Internet Research,35(2), 750-770. (ABS 3)

7. Bowen Zheng, Xiaodie Pu, Alain Yee Loong Chong & Zhao Cai, 2024. How to Support Health Care Professionals in Emergencies, Journal of Computer Information Systems, DOI: 10.1080/08874417.2024.2304558

8. Li, Yang, Kai Zhang, and Bowen Zheng*, 2023, "Is In-store Mobile Usage a Toxic to Customer Purchase? A Multigroup Analysis of Customer Type." Electronic Commerce Research and Applications : 101306. (ABS 2)

9.于孟利,沈文瀚,郑博雯*,社交媒体用户信息删除行为的动因研究——以微信朋友圈为例,信息资源管理学报,2023,13(4):84-95,121.(CSSCI

10. Bowen Zheng; Robert. M. Davison*, 2022, “Hybrid social media use and Guanxi types: How do employees use social media in the Chinese workplace?”, Information & Management, 59(04), 103643. (ABS 3)

11. Xiangyu Liu; Bowen Zheng*; Hefu Liu, 2021, “Understanding the social media interactivity paradox: The effects of social media interactivity on communication quality, work interruptions and job performance”, Information Technology & People, 35(7), 1805-1828. (ABS 3)

12. Juan Wang; Bowen Zheng*; Hefu Liu, 2021, “Satisfying consumers all around: A multidisciplinary view of omnichannel retail”, Industrial Management & Data Systems, 121(01),158-171. (ABS 2)

13. Lifan Chen; Bowen Zheng*; Hefu Liu; Manting Deng, 2020, “The three-way interaction effect of social media usage, perceived task interdependence, and perceived participative leadership on employee creativity”, Internet Research, 31(02),457-478. (ABS 3)

14Junkai Wang; Bowen Zheng*; Hefu Liu; and Lingling Yu, 2020, “A two-factor theoretical model of social media discontinuance: Role of regret, inertia, and their antecedents”, Information Technology & People, 34(01),1-24. (ABS 3)

15. Ruizhi Li, Qian Huang*, Xiayu Chen, Bowen Zheng, & Hefu Liu, 2019, Factors affecting smart community service adoption intention: affective community commitment and motivation theory. Behaviour & Information Technology, 1-13. (ABS 2

16. Bowen Zheng, Hefu Liu*, Robert. M. Davison, 2018, “Exploring the relationship between corporate reputation and the public's crisis communication on social media”, Public Relations Review, 44(1), 56-64. (JCR Q2)

科研项目

1. 国家自然科学基金青年项目,72401298,生成式AI助理与员工协作的价值创造机制研究,2025/01-2027/12,主持

2. 湖南省自然科学基金,2022JJ40655,企业社交媒体矩阵模式及其对消费者营销参与的影响机制研究,2022/01-2024/12,主持

学术任职

1. Industrial Management & Data Systems (ABS 2) Editorial Board Member

2. CSWIM 2023- Publication Co-Chairs;

3. CSWIM 2022-Publication Co-Chairs;

4. ECIS 2023-Track Associate Editor;

5. PACIS 2023-Track Associate Editor;

6. 长期担任Internet Research、Information & Management、Information Technology and People、Electronic Commerce Research and ApplicationsSSCI期刊审稿人

奖励情况

1.湖南省第十二届普通本科高校教师课堂教学竞赛二等奖

2.中南大学第十二届三十佳课堂教学竞赛“三十佳”称号;

3.2023-2024学年2024-2025学年中南大学本科教学质量优秀奖

4.中南大学2021-2022年度、2022-2023年度、2023-2024年度优秀班导师;

5.2021年指导学生创新创业项目获得国家级立项;

6.2023年指导学生获得第十四届全国大学生电子商务“创新、创意及创业”挑战赛湖南赛区省级选拔赛一等奖,湖南赛区“优秀指导老师”称号;

7.2023年指导学生获得第十五届全国大学生创新创业年会最佳创业项目奖;

8.2024年指导学生获得全国高校商业精英挑战赛创新创业竞赛“精创教育杯”流通业经营模拟赛道全国总决赛一等奖。






讲授课程

本科生课程:

大数据分析

数据可视化