朱启超，安徽芜湖人，2023年于清华大学经济管理学院市场营销系获得管理学博士学位，2017年本科毕业于南开大学商学院。论文发表于International Journal of Research in Marketing（ABS 4期刊）、Marketing Letters（ABS 3期刊）和Frontier in Psychology（SSCI期刊），另有一篇章节收录于国际理论著作The Palgrave Handbook of Interactive Marketing（Palgrave Macmillan出版社）。多次参加Association for Consumer Research等国际营销学术会议并汇报论文。
学术论文（*通讯作者）：
1. Liu, Maggie Wenjing, Junhui Huang, Qichao Zhu*,and Xiaolong Zheng (in press). Consumer responses to weakness revelation of human brands. International Journal of Research in Marketing. (ABS 4) https://doi.org/10.1016/j.ijresmar.2024.09.005
2. Liu, Guilin, Maggie Wenjing Liu, and Qichao Zhu* (equal contribution) (in press). Hmm, the effect of AI conversational fillers on consumer purchase intentions. Marketing Letters. (ABS 3) https://doi.org/10.1007/s11002-024-09760-4
3. Liu, Maggie Wenjing, Qichao Zhu, and Xian Wang* (2022). Building consumer connection with new brands through rituals: The role of mindfulness. Marketing Letters, 33(2), 237-250.(ABS 3)
4. Liu, Maggie Wenjing, Qichao Zhu*, and Yige Yuan* (2019). The role of the face itself in the face effect: Sensitivity, expressiveness, and anticipated feedback in individual compliance. Frontiers in Psychology, 9, 2499.(SSCI)
著作：
1. Liu, Maggie Wenjing, Qichao Zhu*, Yige Yuan, and Sihan Wu (2023). Applying predictive analytics in interactive marketing: How it influences customer perception and reaction? The Palgrave Handbook of Interactive Marketing (pp. 667-682). Ed. Cheng Lu Wang. Palgrave Macmillan出版社.
