1. Liu, Y.,Liu, M., Chan, W. (2020), The Importance of Knowledge and Trust for Ethical Fashion Consumption,Asia Pacific Journal of Marketing and Logistics. (SSCI 2区)
2. Liu, Y.,Liu, M. (2020).Big Star Undercover: The Reinforcing Effect of Disfluent Celebrity Endorsers’ Faces on Consumer’s Brand Memory,Journal of Advertising,49(2), 185-194.(SSCI1区)
3. Liu, M.,Liu, Y.,Ng, K. (2020), Using text mining to track changes in travel destination image: The case of Macau,Asia Pacific Journal of Marketing and Logistics, https://doi.org/10.1108/APJML-08-2019-0477.(SSCI 2区)
4. Liu, M.,Liu, Y.,Mo, Z. (2020), Moral Norm Is the Key: An Extension of the Theory of Planned Behaviour (TPB) on Chinese Consumers’ Green Purchase Intentions,Asia Pacific Journal of Marketing and Logistics, https://doi.org/10.1108/APJML-05-2019-0285 (SSCI 2区)
5. Liu, M.,Liu, Y.,Mo, Z., Zhao, Z., Zhu, Z. (2019), How CSR influences customer behavioural loyalty in the Chinese hotel industry,Asia Pacific Journal of Marketing and Logistics,31(5), https://doi.org/10.1108/APJML-04-2018-0160. (SSCI 2区)
6. Liu, Y.,Liu, M. (2019), Celebrity poses and consumer attitudes in endorsement advertisements,Asia Pacific Journal of Marketing and Logistics,31(4), 1027-1041. (SSCI 2区)
7. Liu, M.,Liu, Y.,Zhang, L. L. (2019), Vlog and Brand Evaluations: The Influence of Parasocial Interaction,Asia Pacific Journal of Marketing and Logistics, 31(2), 419-436. (SSCI 2区)
8. Mo. Z., Liu M.,Liu, Y.(2018), Effects of functional green advertising on self and others,Psychology & Marketing.35(5), 368-382. (SSCI 2区)