报告人：英国拉夫堡大学 张涛 高级讲师（副教授）
题目一：Dose CSR Reporting Reflect Investments in capabilities or Lip Service? The Relationship between Firms' CSR Disclosure and Technological Innovation
题目二：Is Customer Involvement in Product Innovation a Double-edged Sword? An Empirical Study of Online Community Customers
Dr. Tao Zhang is a Senior Lecturer (Associate Professor) within the Institute for Innovation and Entrepreneurship and the Programme Director of MSc Managing Innovation in Creative Organisations (MICO).
Tao’s research focuses on technology policy, innovation management and energy, standing at the intersection of innovation and sustainability. He primarily examines technology user behaviour, technological change and innovation management in relation to energy, e.g. consumers’ adoption of innovative energy technologies, post-adoption user learning, and national/international environment and climate policies for promoting innovative energy technologies. He is also interested in energy efficiency, sustainable production, CSR and firms’ pro-environmental behaviour. His research expertise in nature is inter-disciplinary. He is specialised in both empirical and computational simulation methods. He has published in the Journal of Product Innovation Management, Technological Forecasting and Social Change, International Business Review, the Journal of Business Research, the Journal of Strategic Marketing, Business Strategy and the Environment, Structural Change and Economic Dynamics, Energy Economics, Energy Policy, Energy Efficiency, Applied Energy, etc.