题目：Strategic Choice of Network Externality and Its Impact on Digital Piracy
报告人：中央财经大学 卢远瞩 教授
Abstract Network externality plays a major role in the digital products market. The strength or the degree of the network externality has serious implications on the overall value or quality of the digital product. We focus on a situation where the degree of network externality of the product is a strategic choice of a digital firm that faces a commercial pirate that produces a lower quality of that product. We characterize the strategic response of the original firm to the pirate. We find the profit-maximizing degree of network externality chosen by the original firm under any cost environment and relative quality difference between the original and pirated good. Market structure and market coverage are endogenously determined in the model, which has implications with respect to piracy. We show that the relationship between profit-maximizing degree of network externality and the relative quality difference between the products can be monotonic or non-monotonic. The pirate’s response to the network effect is analyzed. Nash equilibria of the game in which both the network externality and the low quality are chosen simultaneously are also derived.
中央财经大学中国经济与管理研究院教授，新加坡国立大学经济学博士，研究领域为：产业组织、博弈论应用、微观经济学。Journal of Public Economics, Energy Economics, The Manchester School, Journal of Economics,《经济学（季刊）》《南方经济》等学术期刊匿名审稿人；国家自然科学基金委员会青年科学基金项目、中国博士后科学基金面上项目、教育部青年长江学者奖励计划通讯评审专家。